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The author Peter Conrad praised Gelb's showmanship: Down at the Ritzy, my local cinema in Brixton, London, I've been able, since December, to see live broadcasts from the Metropolitan Opera in New York. opera is, in fact, managing to find new audiences, all over the world. Reaction in the British press has been positive:
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These included cinemas in Belgium, France, Germany, Italy, and Spain.Ģ008 saw the network expand even further to include more screens in the countries named above plus other countries such as Australia, Austria, the Czech Republic, Hungary, Latvia, Lithuania, Luxembourg, the Netherlands, New Zealand, Argentina (Buenos Aires and Mar del Plata), and Poland, as well as the territory of Puerto Rico. After its successful launch, several other countries joined for the second season and 100 screens were added, selling an additional 20,000 tickets. The first season included seven theatres in Britain, two in Japan and one in Norway. In addition, selected performances can now be viewed online.
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In the US, the series has also been broadcast in both high definition and regular TV as part of the Public Broadcasting Service's Great Performances series under the title Great Performances at the Met.
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If you’ve never had the pleasure of attending a live opera performance before, this is the perfect opportunity to see why this magical art form has captured audiences’ imaginations for generations.
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This Metropolitan Opera series is a unique opportunity for people to experience world-class opera in their local community, plus the movie theatre environment and affordable ticket price make these events something that the entire family can enjoy. Tom Galley, chief operations and technology officer of National CineMedia, describes the experience by saying: This audience includes current opera fans unable to get to New York City to see the shows in person and potential opera fans looking for an easy, affordable method of checking out a new art form. The simulcasts allow more people to experience the Met's performance offerings.
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The Met is also sponsoring free HD broadcasts into selected New York City public schools. Exhibiting the Met's performances in digital movie theaters is in line with other audience-expanding efforts by the Met such as radio broadcasts on Sirius Radio, iPod downloads, live streaming video on the Met website, and free opening night screenings in Times Square and at Lincoln Center. The original idea for presenting operas in this way came from the new incoming general manager of the Met, Peter Gelb in late 2006. Its aims include building a larger audience for the Met and garnering excitement for arts at a local level. The series is broadcast to AMC Theatres, Cinemark, Cineplex Entertainment, Regal Entertainment Group (Regal Cinemas, United Artists and Edwards), Goodrich, Kerasotes, Marcus and National Amusements movie theaters as well as a series of independent venues such as arts centers and college campuses. To transmit the series via satellite simulcast in the US and Canada, the Met has partnered with Fathom Events.